Consumerology Report

The Consumerology Report is a national survey commissioned by Bensimon Byrne and conducted by The Gandalf Group. It is a quarterly initiative designed to discover how important macro trends may, or may not, be impacting individual consumer behaviour. The study provides a unique perspective on Canadian attitudes.

Consumerology

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2008

November 2008: The Density Divide

This edition shows big differences in values and behaviour based on city size.

2008

July 2008: The Impact of Environmental Issues

This edition explores the cynicism about 'green marketing' and how perceived expense associated with environmental products presents barriers for Canadians.

2008

April 2008: The Impact of Macro Economic Trends

This inaugural edition examines how businesses can expect consumer spending to drop significantly as Canadians reach 'spending crossroads' over economic trends.