Consumerology Report

The Consumerology Report is a national survey commissioned by Bensimon Byrne and conducted by The Gandalf Group. It is a quarterly initiative designed to discover how important macro trends may, or may not, be impacting individual consumer behaviour. The study provides a unique perspective on Canadian attitudes.

Consumerology

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2011

November 2011: Health Products

What percentage of Canadians regularly use over the counter VS prescription medication? This edition identifies current trends in health care products.

2011

October 2011: Economic Mini-Report

How have consumers’ feelings changed over the last quarter? This edition studies that overall confidence in the economy has taken a dive. 

2011

August 2011: Environment

Is being “green” important to us? This edition uncovers a trend toward environmental complacency with less than half of all Canadians ranking it as a top of mind issue.

2011

May 2011: Economic Trends and Consumer Behavior

How are Canadians faring financially since the recession? This edition looks at consumer financials situation, post-recession attitudes and behaviours and consumer economic outlook.

2011

January 2011: A New Typology of Canadian Consumers

Who is your customer? This edition identifies a new segmentation model that will expand the business opportunity for most brands.