Press Room
We like to think we have our finger on the pulse of what’s happening. After all, it comes in handy when producing our quarterly Consumerology Report. And helps our social marketing division Narrative Advocacy Media stay ahead of the competition as '2010 PR Agency of the Year'.
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2008
New Study Reveals a Density Divide in Canada
Toronto - November 20, 2008
A quarterly study of consumer behaviour found significant variances in everything from basic values to buying behaviour, depending simply on how populated an area one lives in.
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Bensimon Byrne Employees Unite to Help Little Lily
Toronto - October 22, 2008
Staff at Toronto agency Bensimon Byrne joined together to break a record yesterday, part of an effort to help colleague Troy Palmer save his daughter's life.
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Creative Squeeze
Toronto - October 3, 2008
Multiple mediums challenge marketers: David Rosenberg, creative director at Bensimon Byrne, says he has turned around commercials in 24 hours but now that would be almost impossible.
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Eighty Per Cent of Canadians Consider the Environment When Making Purchasing Decisions
Toronto - July 28, 2008
Cynicism about “green” marketing and perceived expense associated with environmental products present barriers for Canadians.
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Concerned Over a Darkening Economy, 57 Percent of Canadians Are Spending Less
Toronto - April 21, 2008
Businesses can expect consumer spending to drop significantly as Canadians reach 'spending crossroads' over economic trends and the rising cost of daily necessities, new study shows.
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