Press Room
We like to think we have our finger on the pulse of what’s happening. After all, it comes in handy when producing our quarterly Consumerology Report. And helps our social marketing division Narrative Advocacy Media stay ahead of the competition as '2010 PR Agency of the Year'.
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2010
Luminato Appoints Bensimon Byrne as Agency of Record
Toronto - December 21, 2010
Luminato, Toronto Festival of Arts and Creativity, has named Toronto-based advertising agency Bensimon Byrne its new agency of record, with the objective of rebranding the Festival and developing a new integrated marketing strategy...
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Daily Cheer: Bensimon Byrne, Mighty, Narrative
Toronto - December 16, 2010
With the Christmas holiday quickly approaching, Marketing's mailbox is stuffed with seasonal salutations and merriment. Over the next few days, we'll be sharing a few of our favourites.
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UFC Canada Awards Bensimon Byrne Agency of Record
Toronto - December 7, 2010
Bensimon Byrne to take UFC to a new championship status in Canada.
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Narrative's Work for WIND Mobile Wins Big at the 2010 CMA Awards
Toronto - November 28, 2010
Narrative Advocacy Media's integrated public relations campaign for WIND Mobile's 'The Power of Conversation' won Best in PR at the 2010 Canadians Marketing Association awards gala this past Friday.
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The 'New Retirement' Will See More Than Half Of Canadians Working Into Their Golden Years
Toronto - November 5, 2010
Latest Consumerology Report finds that three quarters of Canadians are financially unprepared for retirement and examines how Boomers will revolutionize this lifestage.
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Health Infoway Informs EHR Education
Toronto - September 28, 2010
Canada Health Infoway wants Canadians to know about the importance of digitizing their health histories.
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Two Thirds of Canadians Say Corporate Reputation Significantly Impacts Their Brand Choice, Study Shows
Toronto - September 1, 2010
Negative corporate reputation puts sales to three quarters of potential customers at risk. Younger Canadians more ambivalent to a company's reputation when selecting a brand than boomers.
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Joe Fresh is Dancing with Himself for Fall Lineup
Toronto - August 16, 2010
Joe Fresh, Loblaw's affordable fashion line, has launched a new television campaign and tag line from its creative agency of record Bensimon Byrne in support of the new Fall collection in stores now.
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Galen Gets Close to Home
Toronto - August 13, 2010
Loblaw has launched a new TV ad to promote its Grown Close to Home program that offers shoppers produce sourced from Canadian growers during peak season.
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Hyundai Tunes Up with Classical Sonatas
Toronto - July 28, 2010
Hyundai Auto Canada is comparing the quality of its 2011 Sonata model to the staying power of a musical masterpiece in a new national TV ad.
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Zelkovich: Argos Push the Envelope on Ad Campaign
Toronto - July 22, 2010
When the Toronto Argonauts drew up their advertising plans for the 2010 season, it didn't take them long to realize that they had little choice but to face the bitter truth.
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Scotiabank Tries a New Tack to Get You to Save
Toronto - July 16, 2010
How do you preach the message that you are richer than you think while simultaneously embarking on a marketing platform to get people to save more money?
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Loblaw Aims To "Own Barbecue"
Toronto - July 13, 2010
Marketing campaign boosts burger, ice cream sales.
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Ian Mackellar Named Creative Director Of Bensimon Byrne
Toronto - May 31, 2010
David Rosenberg becomes Chief Creative Officer.
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Ian MacKellar Joins Bensimon Byrne
Toronto - May 31, 2010
Ian MacKellar was announced today as new CD of Bensimon Byrne.
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What's In a Name?
Toronto - January 22, 2010
Loblaw goes back to No Name basics for no-frills ads.
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