Press Room
We like to think we have our finger on the pulse of what’s happening. After all, it comes in handy when producing our quarterly Consumerology Report. And helps our social marketing division Narrative Advocacy Media stay ahead of the competition as '2010 PR Agency of the Year'.
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2011
Bensimon Byrne Names Joseph Bonnici As New Creative Director.
Toronto - December 8, 2011
Bensimon Byrne names Joseph Bonnici as new creative director, adding exceptional talent to leadership team.
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Forget Cheese: Jackson-Triggs Pairs Wine With Holiday 'Moments'
Toronto - November 18, 2011
Canada’s Most Awarded Winery gets into the holiday spirit with a new Proprietors’ Selection label, gift ideas for under $15, and a new take on wine pairings
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Consumerology: It ain’t easy being green
Toronto - November 14, 2011
That title pretty much sums up our last Consumerology report, which was about the environment.
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Consumerology: One Half Of Canadians Feel Worse Off Financially Than One Year Ago
Toronto - October 5, 2011
Report predicts lower consumer spending heading into the holiday season
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Scotiabank Now the Official Bank of the Winnipeg Jets
Winnipeg - October 5, 2011
Canada's Hockey Bank and True North Sports and Entertainment announce exciting new partnership
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Vincor Awards Narrative PR Duties Across 13 Brands
Toronto - September 8, 2011
Vincor Canada has named Toronto firm Narrative Advocacy Media as its public relations agency of record following a competitive review.
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Rehabbing Crosby Chats With 11-Year-Old Cancer Patient
Toronto - August 24, 2011
Every hockey fan might want to know how Sidney Crosby is doing these days, but one lucky 11-year-old got to ask him over the phone.
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The Environment Takes a Dramatic Decline as an Issue of Importance to Canadians
Toronto - August 17, 2011
Latest Consumerology Report uncovers a trend toward environmental complacency with less than half of all Canadians ranking it as a top of mind issue.
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Trillium Gift of Life Promotes New Online Organ Donor Registry
Toronto - June 14, 2011
Trillium Gift of Life Network, in collaboration with the Ontario Ministry of Health and Long-term Care and the Ministry of Government Services, has launched a new TV, cinema and online campaign in support of its new online organ donor registry.
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New Scotiabank Campaign Adapts to Stanley Cup Final
Toronto - June 7, 2011
As part of its ongoing sponsorship of CBC Television's Hockey Night in Canada (HNIC), Scotiabank has developed a series of TV spots running throughout the Stanley Cup Finals that reflect the previous game's outcome.
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Marketing and Consumer Culture Guru Max Valiquette Joins Bensimon Byrne
Toronto - May 24, 2011
Max Valiquette, one of North America’s top recognized thought leaders in youth and culture marketing and innovation, joins Toronto agency Bensimon Byrne as Managing Director of Intellectual Property and Content Development.
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Over Half of Canadians Using Coupons More Now Than Before the Recession
Toronto - May 16, 2011
Latest Consumerology Report shows couponing trend no longer just for penny pinchers. One quarter of Canadians report using online coupon sites such as Groupon.
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Narrative Advocacy Media 'ACEs' CPRS Awards
Toronto - April 28, 2011
Last night's CPRS ACE Awards proved yet again that Narrative Advocacy Media's creative PR campaigns are among the best in the industry. The agency won Bronze in both 'New Product or Service Campaign of the Year' for launching WIND Mobile and 'Media Relations – Budget Under $50,000'.
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Over Half of Canadians Report Being Better Off Financially Today Than Before the Recession
Toronto - April 27, 2011
Report examines Canadian’s behaviour and outlook post-recession and finds the housing market is key factor driving economic optimism.
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Bensimon Byrne Uncorks Creativity For Jackson-Triggs
Toronto - April 19, 2011
After a competitive agency review, Vincor Canada has selected Bensimon Byrne as their agency of record for the Jackson-Triggs brand.
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Young Professional Daily – Amanda Alvaro
Toronto - January 24, 2011
"I get to create every single day. And no two days look alike. It is a big, bold, audacious kind of business that keeps me on my toes and makes me excited for what's next."
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As UFC rumbles into Ontario, Bensimon Byrne lands AOR knockout
Toronto - January 5, 2011
Bensimon Byrne has a historic fight on its hands after being appointed agency of record for the mixed martial arts fighting organization UFC Canada.
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