Nothing halts tourism quite like a global pandemic. After a complete international border shut down and slow re-opening, US travelers – essential to our visitor economy – grew accustomed to domestic travel. We set out to make Toronto stand out in a crowded space and entice US travelers to visit.
The end result is so much more than a tourism campaign, it is a love letter to the city.
Toronto is full of unique stories, diverse voices and interesting perspectives. But the magic of the city lies in what’s created when those all remix together to create something new. The You Gotta See What We See campaign invites Americans to experience these different yet connected perspectives through the eyes and creativity of the Torontonians who love it.