When you search wine memes on Google, you won’t see a person of colour, the LGBTQ+ community, or the disabled community either. Jackson-Triggs wants to change wine’s online culture. To reflect the real world.
We started by making GIFs as diverse as the people who drink our wine A diverse cast and crew re-created 200 wine GIFs that matched the top GIPHY wine searches.
After the Capitol was stormed, our GIF “It’s Fine” had 40 million views.
200+ GIFS created
60 million views and counting
20% sales increase