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Gilead

Barbershop Talk & Gilead HIV

Challenge

As Gilead works to help end the global HIV epidemic for everyone, everywhere, they provide ongoing support and grant funding for innovative HIV awareness and care programs across the globe—and hope to inspire others to join the cause by highlighting the success of these programs.

If we just sit back and wait for the young men to come, they don't arrive. To teach them about HIV prevention, to test them...we had to go out to the community.

Idea

We created a short film that describes how a local sexual health clinic in Cairns, Australia developed an innovative program to empower local barbers within the Aboriginal and Torres Strait Islander communities in the HIV education effort—with the help of grant funding from Gilead.

Expertise

  • Video
  • Social Media
  • Production
  • Media
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